You may be thinking, I have social media where I promote my business, why do I need a website. Social media is definitely a good place to start getting the word out about your business, but it has its limitations. For one, you do not own any of your social media pages, therefore one day they could all be gone. Furthermore, having a website proves to be more trustworthy for customers. The majority of people are more likely to buy products from a legitimate website versus any social media page.

Below we are going to go more in detail about why creating a website is better for business than simply having a social media page.

It makes your business look more professional

84% of consumers state that having a website makes a business seem more credible. Having a website also allows your business to have an email address tied to it, taking the level of professionalism up a notch.

Attraction of new users through Google

To receive continued success and growth of your business, you need to be able to attract new customers. One of the best ways to attract those potential customers is through google. Having a website gives you strategies for Search Engine Optimization, which plays a major role in getting your website shown on Google.

The ability to showcase what your business sells

This is where you get to show potential customers what they are going to be receiving when buying from your business. By using high quality photos and videos customers get a first hand look before making their final purchase.

Display of customer testimonials/reviews

The display of testimonials/reviews gives potential customers visual proof of what previous buyers had to say about the product/products your business is selling.

Marks your spot within the industry

Today most small businesses have a website for what they are selling. If 90% of all businesses have a website and you do not, they are taking potential customers from right underneath you. By creating a website you are promoting what your business is about, as well as marking your spot within the industry of your competitors.

24/7 online presence

Having an online presence gives customers and potential customers access to what you are selling all hours of the day. Since your website is going to be the first stop potential customers see when checking out your Business, you want to make sure everything about it looks professional. Along with a professional look, your website needs to be easy to navigate, users should be able to find what they are looking for with a few simple clicks. If you are 100% dedicated to creating a professional website, it may be a good idea to reach out to a web design agency. Working with professionals will require an upfront fee, but just look at it as an investment to your business.

The perks of working with an agency:

• Ability to create a page that is easy to navigate (which is key for potential customers)
• They can create a SEO friendly web page
• Agencies have a better understanding of the industry
• Keeps your company ahead of the competition
• You’re working with an experienced team of developers

In the end the decision to create a website is totally up to you. However if you are looking to have a successful and growing business, then creating a website is the way to go.

Whether you hire an agency to create the website for a more professional look or you do it on your own, what matters is that it is there and ready to go for customers.